In order to pursue innovative revenue sources and develop a sustainable stream of income, contributing towards Arqueonautas Worldwide’s (AWW) founding aim of Saving World Maritime Heritage, the Company has gradually built a strong and aspirational brand (ARQ) based on the appeal of its maritime and land archaeological expeditions and growing public recognition of its work around the world.
In 2007, AWW signed its first licensing agreement for the clothing and apparel product classes with Kitaro GmbH Düsseldorf, which was taken over in 2011 by the House of Brands, a subsidiary company of the Hamburg based Otto Group. Kevin Costner joined ARQ as partner and brand ambassador in this venture. House of Brands unfortunately failed to turn the Arqueonautas fashion brand profitable and has returned all licenses to AWW on the 30th of April 2016.
Brand licensing raises awareness for the brand among the general public while generating value for our partners and shareholders. Having assumed brand licensing as a main strategic vector of growth, AWW is looking to diversify the brand business, with several licensing opportunities in different product classes currently being studied and actively pursuing a relaunch of the fashion brand.