In order to pursue innovative revenue sources and develop a sustainable stream of income, contributing towards Arqueonautas Worldwide’s (AWW) founding aim of Saving World Maritime Heritage, the Company has gradually built a strong and aspirational brand based on the appeal of its maritime archaeological expeditions and growing public recognition of its work around the world.
In 2007, AWW signed its first licensing agreement for the clothing and apparel product classes. Under license by the House of Brands, a subsidiary company of the Hamburg based Otto Group, and with the support of Kevin Costner as partner and brand ambassador in this venture, the Arqueonautas fashion brand has been growing brand awareness and its business in DACH countries. Otto Group returned all rights to the trademark in April 2016 in mutual agreement. A relaunch as ARQ4.0 is actively pursued by a highly qualified team of fashion experts.
Brand licensing raises awareness for the brand among the general public while generating value for our partners and shareholders. Having assumed brand licensing as a main strategic vector of growth, AWW is looking to diversify the brand business, with several licensing opportunities in different product classes currently being studied.