Arqueonautas to hand back brand rights
Hamburg, November 2015 – Arqueonautas GmbH, Hamburg, is to return the brand rights for the casual lifestyle label ARQUEONAUTAS to the licensor Arqueonautas Worldwide SA on 30 April 2016.
“Building a brand requires continual and considerable investment. ARQUEONAUTAS has unfortunately not fulfilled our long-term economic expectations and for this reason we have decided to return the brand rights for ARQUEONAUTAS to Arqueonautas Worldwide SA. We will maintain the operative business of Arqueonautas GmbH for the orderly processing of the Spring/Summer Collection 2016 and will then close the company at the end of April 2016”, explains Wolfgang Müller-Tonder, Executive Director of the holding company House of Brands (Otto Group).
The last ARQUEONAUTAS collection under the umbrella of House of Brands will be the Spring/Summer Collection 2016. All orders placed by retailers will naturally be fulfilled. This decision affects around 350 retail partners in Germany and abroad. Following delivery of all orders placed, Arqueonautas GmbH will complete all follow-up processes in the best interests of the retail partners and ensure an orderly termination of the partnerships. The ARQUEONAUTAS store in Flensburg, Germany, will close on 30 April 2016.
Some 14 employees will be affected by the return of the brand rights and the cessation of operative business by Arqueonautas GmbH. “We will support these employees as far as possible in finding follow-on positions, possibly also within the Otto Group”, emphasizes Wolfgang Müller-Tonder.
22179 Hamburg, Germany
Gabi Westerteiger, tel. +49 (0)40 6461 5372
Kathrin-Luise Fiesel, tel. +49 (0)40 6461 5305